Crisis Communications Tips

 

Consult your school/district crisis plan

Develop key message(s)

Establish spokesperson(s)

 

 

Designate staff to contact parents of affected students

Provide message to secretaries to respond to phone calls

Regularly update staff using key messages

Regularly update media using key strategies

 

 

Use caution when being “mic’ed” or “wired”

Stick to key messages

Remember your audience is parents!

Cite proactive steps being taken to keep students safe

 

 

Send letters home with affected students

Determine if counseling team needed for next day

Debrief crisis with key players

Share with media how crisis was handled, how future incidents will be prevented

 

 

 

 

 

 

 

 

First Steps:

Crisis Management:

Working with Media:

After the Crisis Passes:

 

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